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Customer Relationship Management


The course focuses on:

To be completed


Who should attend this course?

To be completed


Duration: 1 Day



Unit 1: Customer loyalty
Topic A: Customer loyalty
Topic B: Market intelligence enterprise

Unit 2: CRM basics
Topic A: Customer information
Topic B: A CRM program

Unit 3: Preparations for CRM
Topic A: CRM and expenditures
Topic B: Implementation planning

Unit 4: CRM implementation
Topic A: CRM implementation preparation
Topic B: The implementation process

Unit 5: eCRM
Topic A: eCRM fundamentals
Topic B: eCRM and automation

Unit 6: eCRM customization and goals
Topic A: eCRM customization
Topic B: eCRM goals

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