Customer Relationship Management
The course focuses on:
To be completed
Who should attend this course?
To be completed
Duration: 1 Day
Outline:
Unit 1: Customer loyalty
Topic A: Customer loyalty
Topic B: Market intelligence enterprise
Unit 2: CRM basics
Topic A: Customer information
Topic B: A CRM program
Unit 3: Preparations for CRM
Topic A: CRM and expenditures
Topic B: Implementation planning
Unit 4: CRM implementation
Topic A: CRM implementation preparation
Topic B: The implementation process
Unit 5: eCRM
Topic A: eCRM fundamentals
Topic B: eCRM and automation
Unit 6: eCRM customization and goals
Topic A: eCRM customization
Topic B: eCRM goals
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